Product management in practice : a real-world guide to the key connective role of the 21st century / Matt LeMay

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LeMay, Matt. Auteur

Edité par O'Reilly - 2017 - [Revised edition]

"Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills--communication, organization, research, execution--that can build a successful product management practice across industries, organizations, teams, and toolsets"--Page 4 of cover

The practice of product management. The CORE connective skills of product management. Showing up curious. The worst thing about "best practices". The art of egregious overcommunication. Working with senior stakeholders (or, Throwing the poker game). Talking to users (or, "What's a poker game?"). "Data, take the wheel!". Realistic roadmaps and painless prioritization. The wonderful, horrible truth about agile. In good times and bad. Conclusion: Whatever it takes.

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