About face : the secrets of emotionally effective advertising / Dan Hill

Livre | Hill, Dan (1959-). Auteur | 2010

Get physical. Keep it simple. Keep it close to home. Focus on faces. Make it memorable. Relevancy drives connection. Always sell hope. Don't lead with price. Mirror the target market's values. Believability sticks.

Une approche empirique du jugement humain : nouveaux développements / Étien...

Livre | Mullet, Étienne (19..-....). Auteur | 2023

Advertising, gender and society : a psychological perspective / Magdalena Z...

Livre | Zawisza, Magdalena J.. Auteur | 2019

La quatrième de couverture indique : "Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discus...

Hidden persuasion : 33 psychological influence techniques in advertising / ...

Livre | Andrews, Marc (1978-). Auteur | 2019

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of the...

L' enfant et la publicité : les chemins de la séduction / Jean-Noël Kapfere...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 1985

Introduction à la psychologie cognitive : [comment la pensée et l'intellige...

Livre | Tijus, Charles. Auteur | 2004