Strategic management : an integrative perspective / Arnoldo C. Hax, ... Nic...

Livre | Hax, Arnoldo C.. Auteur | 1984

Strategic management : a stakeholder approach / R. Edward Freeman,...

Livre | Freeman, R. Edward (1951-....). Auteur | 2010

La 4ème de couv. indique : "Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development ...

The profitability test : does your strategy make sense ? / Harborne W. Stua...

Livre | Stuart, Harborne W. (19..-....) - Jr. Auteur | 2016

This book teaches readers to understand profitability in a systematic way, equipping them to provide logically coherent answers to questions about whether a new venture will be profitable, if changes in business strategy will gene...

Plan marketing : le plan marketing très efficace (PMTE) / Peter Knight

Livre | Knight, Peter. Auteur | 2005

Le marketing digital : développer sa stratégie numérique / François Scheid,...

Livre | Scheid, François (1964-....). Auteur | 2019 - 2e édition

Marketing management and strategy / Peter Doyle and Philip Stern

Livre | Doyle, Peter (1943-2003). Auteur | 2006 - 4th ed.