Gestion de la production, acteurs, techniques et politiques / P. Baranger,....

Livre | Baranger, Pierre (1935-2004) - professeur de gestion à Rennes I. Auteur | 1987

Gestion de la production / P. Baranger,...

Livre | Baranger, Pierre (1935-2004) - professeur de gestion à Rennes I. Auteur | 1987

Le numérique : économie du partage et des transactions / Godefroy Dang Nguy...

Livre | Dang-N'Guyen, Godefroy (1952-....). Auteur | 2014

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patr...

Livre | Lovelock, Christopher H. | 2009

A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relations...

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, .....

Livre | Hoffman, K. Douglas. Auteur | 2017 - 5e édition

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2009 - 5th ed.

This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understandin...

Marketing et stratégie des services / Pierre Eiglier

Livre | Eiglier, Pierre. Auteur | 2004

Marketing business to business / Philippe Malaval

Livre | Malaval, Philippe. Auteur | 2001 - 2e édition