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Retailing management.

Livre

Levy, Michael (1950-)

'Retailing Management' highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management.

SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Digital Retailing Chapter 4: Multichannel and Omnichannel Retailing Chapter 5: Consumer Behavior SECTION II: RETAILING STRATEGY Chapter 6: Retail Market Strategy Chapter 7: Financial Strategy Chapter 8: Retail Locations Chapter 9: Retail Site LocationChapter 10: Information Systems and Supply ChainManagement Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise PlanningProcessChapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT Chapter 16: Human Resources and Managing the Store Chapter 17: Store Layout, Design, and VisualMerchandising Chapter 18: Customer Service.

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