Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Million dollar weekend : the surprisingly simple way to launch a 7-figure b...

Livre | Kagan, Noah

'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own bos...

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

À la recherche du consommateur : nouvelles techniques pour mieux comprendre...

Livre | 2008

Consumer insights : findings from the behavioral research / Joseph W. Alba,...

Livre | 2011

What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research. The book address...

Neuromarketing : le marketing revisité par les neurosciences du consommateu...

Livre | Roullet, Bernard (19..-....). Auteur | 2010

La 4è de couv. indique : "Depuis une vingtaine d'années, les avancées théoriques et technologiques dans les sciences du cerveau ont bouleversé notre façon de comprendre l'être humain, sa pensée et son comportement. Aujourd...