0 avis
The marketing of sport / edited by John Beech,... and Simon Chadwick,...
Livre
Edité par Prentice Hall/Financial Times. Harlow (England), London, New York - 2007
Introduction : the marketing of sport / Simon Chadwick and John Beech. Marketing in for-profit and not-for-profit sport organisations / Paul Turner. Alternative paradigms and sport marketing / Susan Bridgewater. Understanding the sport marketing environment / Paul Kitchin. Sport and consumer buying behaviour / Linda Trenberth and Ron Garland. Sport organisation buying behaviour / Ann Bourke. Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott. Sport market research and marketing information systems / Linda Trenberth and Ron Garland. Managing sport products and services / David Harness and Tina Harness. Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden. The sport integrated marketing communications mix / Maria Hopwood. Direct, database and online marketing in sport / Paul Turner. Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou. Sports public relations / Maria Hopwood. Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur. Distribution channels and sports logistics / Leigh Sparks. Sports goods retailing / Leigh Sparks. Strategic sport marketing / Dave Arthur. Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke. International sports marketing and globalisation / Susan Bridgewater. Organisation, implementation, management and control of marketing in sport / Dave Arthur. Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes. The future of sport marketing / Simon Chadwick. The marketing of sport : a practitioner perspective / Nick Wake.
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
