Sémiologie médicale / David Gray,... Peter Toghill,...

Livre | Gray, David. Auteur | 2003

Services Marketing / William Chitty, Steven D'Alessandro, David Gray [et al...

Livre | Chitty, William. Auteur | 2019 - Seconde édition

La 4è de couv. indique : "Services Marketing, second edition, adopts a practical learning approach to develop your understanding of ho established and evolving service strategies can satisfy customers' service needs and wants. It ...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Leap : how to thrive in a world where everything can be copied / Howard Yu

Livre | Yu, Howard. Auteur | 2018

Introduction: How competition works. Part I: What happened. The piano war: when strength becomes a weakness ; The first advantage of a pioneer: when competition works like a mudslide ; The second advantage of a pioneer: how knowle...

Good to great : why some companies make the leap... and others don't / Jim ...

Livre | Collins, James Charles (1958-....). Auteur | 2001

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...