Ethical marketing decisions : the higher road / Gene R. Laczniak,... Patric...

Livre | Laczniak, Eugene R. (19..-....). Auteur | 1993

Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2012

The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Sha...

Livre | 2005

Ethics and neuromarketing : implications for market research and business p...

Livre | 2017

The SAGE handbook of marketing ethics / edited by Lynne Eagel, Stephan Dahl...

Livre | Eagle, Lynne. Éditeur scientifique | 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organization...

Can marketing save the planet? : 101 practical ways to use sustainable mark...

Livre | Carvill, Michelle (1969-)

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.