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Marketing communications : theory and applications / John R. Rossiter and Steven Bellman

Livre

Rossiter, John R.. Auteur

Edité par Pearson-Prentice Hall. Frenchs Forest, NSW - 2005

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A

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