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Reimagining design : unlocking strategic innovation / Kevin G. Bethune ; foreword by John Maeda.

Livre

Bethune, Kevin G.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In this book, Kevin Bethune shows how design provides a unique angle on problem-solving - how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity.

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