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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, ... Mary Jo Bitner, ... Dwayne D. Gremler...

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Zeithaml, Valarie A.. Auteur | Bitner, Mary Jo. Auteur | Gremle, Dwayne D. (19..-....). Auteur

Edité par McGraw-Hill. Boston (Mass.) - 2006 - Fourth edition

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