Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2003 - 3rd edition

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2012 - 2nd European edition

This second European edition focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, "Services Marketing" puts the customer's experience of service...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2016 - 3rd european edition

La 4è de couv. indique : "European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Market...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2003 - 3rd edition

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2018 - Seventh edition.

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to ...

Du management au marketing des services : améliorer la relation client, dév...

Livre | Meyronin, Benoît. Auteur | 2011 - 2e éd.

Services marketing : text and cases / Steve Baron and Kim Harris

Livre | Baron, J. Steve. Auteur | 2003 - 2nd ed.

La gestion des services / Giuseppe Catenazzo, Emmanuel Fragnière

Livre | Catenazzo, Giuseppe. Auteur | 2007

Marketing mobile : stratégies de m-marketing pour conquérir et fidéliser vo...

Livre | Moschetti-Jacob, Florence (1973-....). Auteur | 2009