Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, .....

Livre | Hoffman, K. Douglas. Auteur | 2017 - 5e édition

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2009 - 5th ed.

This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understandin...

Marketing business to business / Philippe Malaval

Livre | Malaval, Philippe. Auteur | 2001 - 2e édition

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | 2008 - First European edition

Services marketing : people, technology, strategy / Jochen Wirtz and Christ...

Livre | Wirtz, Jochen. Continuateur | 2022 - 9th edition

'Services Marketing : People, Technology, Strategy' is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research...