Getting to yes : negotiating an agreement without giving in / Roger Fisher ...

Livre | Fisher, Roger (1922-2012) - juriste. Auteur | 2012 - Revised editions

International financial management / Cheol S. Eun, Bruce G. Resnick

Livre | Eun, Cheol S.. Auteur | 2018 - 8e éd.

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students ho...

Consumer behavior / Leon G. Schiffman, Joe Wisenblit

Livre | Schiffman, Leon G.. Auteur | 2019 - 12ème édition, global edition.

Quantitative methods for business, management & finance / Louise Swift & Sa...

Livre | Swift, Louise. Auteur | 2010 - Third edition

This text is a complete course for undergraduate business studies students. It is a comprehensive text and provides all that any students new to quantitative methods needs, whatever their abilities

Nudge marketing : comment changer efficacement les comportements / Eric Sin...

Livre | Singler, Éric (19..-....). Auteur | 2015

La 4e de couv. indique : "Comment doubler les ventes d'un produit de grande consommation sans modifier son prix ni son packaging ou son emplacement en magasin ? Comment améliorer l'efficacité d'une campagne de santé publique ou...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...