Contemporary issues in marketing : principles and practice / Edited by Ayan...

Livre | Gbadamosi, Ayantunji. Auteur | 2019

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

Make money while you sleep / Lucy Griffiths

Livre | Griffiths, Lucy. Auteur | 2021

La quatrième de couverture indique : "What if you could earn money doing what you love? What if you could live more and work less? What if you could Make Money While You Sleep? You can! Forget the old ways of unhealthy working ho...

Disciplined entrepreneurship workbook / Bill Aulet

Livre | Aulet, Bill. Auteur | 2017

Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper int...

The hard thing about hard things : building a business when there are no ea...

Livre | Horowitz, Ben (1966-). Auteur | 2014

Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup -- practical wisdom for managing the toughest prob...

Strategic market planning : problems and analytical approaches / Derek F. A...

Livre | Abell, Derek F (1938-....). Auteur | 1979