Consumer behavior and culture : consequences for global marketing and adver...
Livre | De Mooij, Marieke K. (1943-....). Auteur | 2004
Global marketing and advertising : understanding cultural paradoxes / Marie...
Livre | De Mooij, Marieke K. (1943-....). Auteur | 2018 - 5th edition.
Consumer behavior and culture : consequences for global marketing and adver...
Livre | De Mooij, Marieke K. (1943-....). Auteur | 2019 - 3e édition
La 4è de couv. indique : ""Marketing and advertising theories tend to reflect the national culture of their author, and to assume a population of global consumers. In this book, Marieke de Mooij, an experienced world pioneer in t...
Du même sujet
Consumer behavior and culture : consequences for global marketing and adver...
Livre | De Mooij, Marieke K. (1943-....). Auteur | 2019 - 3e édition
La 4è de couv. indique : ""Marketing and advertising theories tend to reflect the national culture of their author, and to assume a population of global consumers. In this book, Marieke de Mooij, an experienced world pioneer in t...
The Cambridge handbook of consumer psychology / edited by Michael I. Norton...
Livre | 2015
Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle
La quatrième de couverture indique : "Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global ...
Consumer behavior and culture : consequences for global marketing and adver...
Livre | De Mooij, Marieke K. (1943-....). Auteur | 2004
Le comportement du consommateur / Joël Brée
Livre | Brée, Joël (1960-....) - enseignant-chercheur en sciences de gestion. Auteur | 2009 - 2e édition
Comportements du consommateur : concepts et outils / Denis Darpy, Valérie G...
