International business : the new realities / S. Tamer Cavusgil,... Gary Kni...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2014 - 3rd edition, global ed.

International business : the new realities / S. Tamer Cavusgil,... Gary Kni...

Livre | Cavusgil, S. Tamer (1947-....). Auteur | 2017

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki. Auteur | 2020 - Eighth edition.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki. Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2005 - 4th edition

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2009 - Fifth edition

Global business value innovations : building innovation capabilities for bu...

Livre | 2018

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business discipl...