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Customer relationship management : concepts and tools / Francis Buttle

Livre

Buttle, Francis. Auteur

Edité par Elsevier Butterworth-Heinemann - 2004

"The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology."--Jacket

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