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Principles of marketing / Frances Brassington, Stephen Pettitt

Livre

Brassington, Frances. Auteur

Edité par Pearson Education (UK). Harlow ; Pearson Education. - 2000 - 2. ed.

The second edition of this introductory marketing text. Newfeatures include: revised and updated case studies, references andphotographs; a re-written chapter on market research, including morematerial on IT and geodemographics; and increased coverage of directand database marketing

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