I’ve been told I’m good and I love to do as I’m told : When Social Labeling...

Archive ouverte: Communication dans un congrès

Charry, Karine | 2015-06

International audience

Is there a time to turn “green”? Effectiveness of social labeling in promot...

Archive ouverte: Communication dans un congrès

Bourjot-Deparis, Julien | 2014-06

International audience. We study the effectiveness of “social labeling” to promote pro-environmentalbehaviors in preadolescents, and examine the moderating effect of age. We run an experiment on 115 preadolescents a...

Il paraît que je suis soucieux de la nature : L’étiquetage social pour e...

Archive ouverte: Communication dans un congrès

Bourjot-Deparis, Julien | 2015-05

National audience. We study the effectiveness of social labeling to promote pro-environmental behaviors in children, and examine more specifically the moderating effect of children’s age. We run an experiment on 3rd...

Is there a time to turn “green”? Effectiveness of social labeling in promot...

Archive ouverte: Communication dans un congrès

Bourjot-Deparis, Julien | 2014-06

International audience. We study the effectiveness of “social labeling” to promote pro-environmentalbehaviors in preadolescents, and examine the moderating effect of age. We run an experiment on 115 preadolescents a...

Il paraît que je suis soucieux de la nature : L’étiquetage social pour e...

Archive ouverte: Communication dans un congrès

Bourjot-Deparis, Julien | 2015-05

National audience. We study the effectiveness of social labeling to promote pro-environmental behaviors in children, and examine more specifically the moderating effect of children’s age. We run an experiment on 3rd...

Audit de marque : diagnostiquer, valoriser et piloter sa marque / Michel Te...

Livre | Ternisien, Michel. Auteur | 2004

La valeur d’une marque repose sur trois piliers : le capital imaginaire : aptitude à "faire rêver", le capital relationnel : puissance du lien avec le client, le capital métier : savoir-faire associé à la marque. Grâce à un...

L' homme sur la terre / Max. Sorre...

Livre | Sorre, Maximilien (1880-1962). Auteur | 1961

This Cannot Be a Private Label: Effects of Private Labels on Consumer Senso...

Archive ouverte: Type de document indéfini

Borges, Adilson | 2016

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. International audience. Despite the growing number of premium private labels, many consumers still perceive these products as cheaper sub...

Strategies for the green economy : opportunities and challenges in the new ...

Livre | Makower, Joel (1952-....). Auteur | 2009

"In Strategies for the Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear road-map for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' exp...