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Contemporary strategy analysis : text and cases / Robert M. Grant

Livre

Grant, Robert M (1948-....). Auteur

Edité par Wiley. Chichester - 2010 - 7th edition [reprinted with corrections july 2010]

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy

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