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Strategy in practice : a practitioner's guide to strategic thinking / George Tovstiga

Livre

Tovstiga, George. Auteur

Edité par Wiley. Chichester - 2015 - 3rd edition

Preface to the first edition. Preface to the second edition. Preface to the third edition. About the author. Introduction strategy in practice. Strategic thinking. Sense making and strategic insight. Insight-driven strategic analysis. Appendices:. Appendix A: Probing the strategic boundaries of the firm's unique competing space. Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks). Index.

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