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Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton

Livre

LaSalle, Diana (1949-....). Auteur | Britton, Terry. Auteur

Edité par Harvard Business School Press. Boston (Mass.) - 2003

My kingdom for a horse. The key is value. When is a banana not a banana?. The value experience. The journey begins. The experience engagement process. Getting a grip. The product component. Was it good for you too?. The service component. Surroundings. The environment component. The gift. From the customer with love.

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