Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell...

Livre | Koehn, Nancy Fowler (1959-). Auteur | 2001

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Manager la génération Z : mieux appréhender les nouveaux comportements / Él...

Livre | Gentina, Élodie (1982-....). Auteur | 2023

"La génération Z (née entre 1995 et 2010) représente aujourd’hui un tiers de la population mondiale. Connectée, agile et porteuse d’une nouvelle vision du monde, elle exprime des préoccupations fortes, complexes et parfois contrad...

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, co...

Marketing and customer loyalty : the extra step approach / Mauro Cavallone

Livre | Cavallone, Mauro. Auteur | 2017

"This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance th...

The age of surveillance capitalism : the fight for a human future at the ne...

Livre | Zuboff, Shoshana (1951-....). Auteur | 2019

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady...