Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell...

Livre | Koehn, Nancy Fowler (1959-). Auteur | 2001

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, co...

Brand hijack : marketing without marketing / Alex Wipperfürth

Livre | Wipperfürth, Alex. Auteur | 2005

Marketing and customer loyalty : the extra step approach / Mauro Cavallone

Livre | Cavallone, Mauro. Auteur | 2017

"This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance th...

Emotional branding : the case of Big Brother in France : a project study / ...

Livre | Berrada, Mehdi. Auteur | 2010

Experience the message : how experiential marketing is changing the brand w...

Livre | Lenderman, Max. Auteur | 2006 - 1st ed.

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals ho...