Mastering the globalization of business / Roger Cartwright

Livre

Cartwright, Roger. Auteur

Edité par Palgrave Macmillan. Basingstoke - 2004

"Globalization as the term is used in this book is the process where by organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization. This book provides an overview of the implications of globalization on management and business. It commence with a brief history that shows that globalization is not just a late twentieth and early twenty-first century phenomenon. It looks at the global implications for customer relationships, marketing, human resources, finance and information. It includes think/discussion points to use in stimulating thought and questions, web links and case studies to increase and deepen understanding." -- BACK COVER

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