Agile marketing : unlock adaptive and data-driven marketing for long-term success / Neil Perkin

Livre

Perkin, Neil (19..-....). Auteur

Edité par Kogan Page - 2022

"Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. This book covers areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation. It also features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

Strategic digital transformation : a results-driven approach / edited by Al...

Livre | Fenton, Alex. Éditeur scientifique | 2020

La quatrième de couverture indique : "Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies prod...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Communication des entreprises : stratégies et pratiques / Liliane Demont-Lu...

Livre | 2006 - [2e édition]

Driving digital : the leader's guide to business transformation through tec...

Livre | Sacolick, Isaac. Auteur | 2017

Le guide de la transformation digitale / Vincent Ducrey et Emmanuel Vivier

Livre | Ducrey, Vincent. Auteur | 2019 - 2e édition

La 4e de couverture indique : "Face à la disruption causée par le numérique, la transformation digitale est devenue un sujet majeur de préoccupation et un enjeu stratégique pour toutes les organisations quelle que soit leur t...

Chargement des enrichissements...