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Routledge handbook of sport and corporate social responsibility / edited by Juan Luis Paramio-Salcines, Kathy Babiak and Geoff Walters
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Edité par Routledge. Oxon, New York - 2013
The Routledge Handbook fo Sport and Corporate Social Responsibility (CSR) is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum. -- From the back cover of the book
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