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Strategic fashion management : concepts, models and strategies for competitive advantage / Ranjit Thind
Livre
Edité par Routledge - 2018
The business environment: industry dynamics and value drivers. Emerging markets: a new paradigm. Strategy: creating and capturing a competitive advantage. Creating winning business models: past, present and future. Brand management: leveraging the fundamentals. Innovation driven growth: the formula for success. Mergers and acquisitions: deal strategy, execution and integration. Management and leadership: approaches, styles and activities. Culture and inclusion: capabilities, diversity and action. Work-life harmony: strategies for successful assimilation. The future of fashion: a new reality.
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