Marketing in the public sector : a roadmap for improved performance / Phili...

Livre | Kotler, Philip (1931-....). Auteur | 2007

Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy

Livre | Lilien, Gary L (1946-....). Auteur | 1992

Marketing management / Philip Kotler et Bernard Dubois

Livre | Kotler, Philip (1931-....). Auteur | 1994 - 8e édition

The ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Sha...

Livre | 2005

Trailblazer : the power of business as the greatest plateform for change / ...

Livre | Benioff, Marc (1964-....). Auteur | 2019

The SAGE handbook of marketing ethics / edited by Lynne Eagel, Stephan Dahl...

Livre | Eagle, Lynne. Éditeur scientifique | 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organization...

Brand valued : how socially valued brands hold the key to a sustainable fut...

Livre | Champniss, Guy. Auteur | 2011

The business of changing the world : twenty great leaders on strategic corp...

Livre | Benioff, Marc (1964-....). Auteur | 2007

Corporate social responsibility : comparative critiques / edited by K. Ravi...

Livre | 2010