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Entrepreneurial alliances / Jeffrey J. Reuer, Africa Ariño, Paul M. Olk

Livre

Reuer, Jeffrey J.. Auteur

Edité par Pearson. Boston - 2011 - International edition

Introduction to entrepreneurial alliances. Motives for entrepreneurial alliances. Alliance governance. Finding the right partner. Negotiating entrepreneurial alliances. Executing entrepreneurial alliances. Multiparty alliances and alliance portfolios. Cultivating alliance management capabilities. Performance evaluation of entrepreneurial alliances.

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