Le marketing des arts et de la culture / François Colbert

Livre | Colbert, François (19..-....). Auteur | 2007 - 3e édition

Lone wolf tendency and ethical behaviors in sales: Examining the roles of p...

Archive ouverte: Article de revue

Lussier, Bruno | 2022-07

International audience. Lone wolf salespeople prefer to work independently, prioritize their own interests, and are prone to focus on outcomes rather than on processes. While conventional wisdom would suggest that s...

Multi-experiential cultural service and subscribers' loyalty : analysis of ...

Archive ouverte: Article de revue

Colbert, François | 2017

International audience

Marketing management / [Philip] Kotler, [Kevin] Keller, [Delphine] Manceau

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

Le comportement du consommateur face aux variables d'action marketing / Abd...

Livre | Amine, Abdelmajid. Auteur | 1999

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2006 - Twelfth edition

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2004 - 11e édition [en couleur]

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing : stratégies et pratiques / P. Amerein, D. Barczyk, R. Évrard... ...

Livre | 2000