Principles of marketing engineering / Gary L. Lilien,... Arvind Rangaswamy,...

Livre | Lilien, Gary L (1946-....). Auteur | 2013 - 2nd ed.

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing management / Philip Kotler et Bernard Dubois

Livre | Kotler, Philip (1931-....). Auteur | 1994 - 8e édition

Income distribution in macroeconomic models / Giuseppe Bertola, Reto Foellm...

Livre | Bertola, Giuseppe. Auteur | 2006

Stata par la pratique : statistiques, graphiques et éléments de programmati...

Livre | Cahuzac, Eric. Auteur | 2008

Économétrie des données de panel / Patrick Sevestre,...

Livre | Sevestre, Patrick. Auteur | 2002

International trade : theory, strategies, and evidence / Luis A. Rivera-Bat...

Livre | Rivera-Batiz, Luis A.. Auteur | 2003

Introductory econometrics for finance / Chris Brooks

Livre | Brooks, Chris (1971-....). Auteur | 2002 - 3rd edition

The econometrics of corporate governance studies / Sanjai Bhagat and Richar...

Livre | Bhagat, Sanjai. Auteur | 2002