Consumer Multicultural Identity Affiliation: Reassessing identity segmentat...

Archive ouverte: Article de revue

Kipnis, Eva | 2019-05

International audience. The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, mar...

Introduction to the Special Issue

Archive ouverte: Article de revue

Demangeot, Catherine | 2015-04

International audience. no abstract

Integrated marketing communications / David Pickton, Amanda Broderick

Livre | Pickton, David. Auteur | 2005 - Second edition