Retail management : a strategic approach : fBarry Berman, Joel R. Evans, Patrali Chatterjee

Livre

Berman, Barry. Auteur | Evans, Joel R.. Auteur | Chatterjee, Patrali. Auteur

Edité par Pearson - 2018 - Thirteenth edition, Global edition

Preface. An overview of strategic retail management. An introduction to retailing. Building and sustaining relationships in retailing. Strategic planning in retailing. Situation analysis. Retail institutions by ownership. Retail institutions by store-based strategy mix. Web, nonstore-based, and other forms of nontraditional retailing. Targeting customers and gathering information. Identifying and understanding consumers. Information gathering and processing in retailing. Choosing a store location. Trading-area analysis. Site selection. Managing a retail business. Retail organization and human resource management. Operations management: financial dimensions. Operations management: operational dimensions. Merchandise management and pricing. Developing merchandise plans. Implementing merchandise plans. Financial merchandise management. Pricing in retailing. Communicating with the customer. Establishing and maintaining a retail image. Promotional strategy. Putting it all together. Integrating and controlling the retail strategy. Appendix: careers in retailing. Glossary. Endnotes. Name index. Subject index.

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