International financial management / Cheol S. Eun, Bruce G. Resnick

Livre | Eun, Cheol S.. Auteur | 2018 - 8e éd.

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students ho...

Quantitative methods for business, management & finance / Louise Swift & Sa...

Livre | Swift, Louise. Auteur | 2010 - Third edition

This text is a complete course for undergraduate business studies students. It is a comprehensive text and provides all that any students new to quantitative methods needs, whatever their abilities

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Psychological foundations of marketing : the keys to consumer behavior / Al...

Livre | Kimmel, Allan J.. Auteur | 2018 - 2nd edition