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Strategy safari : the complete guide through the wilds of strategic management / Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel
Livre
Edité par Pearson Prentice Hall. Harlow, New York - 2009 - 2nd edition
'And over here, ladies and gentlemen : the strategic management beast'. The design school : strategy formation as a process of conception. The planning school : strategy formation as a formal process. The positioning school : strategy formation as an analytical process. The entrepreneurial school : strategy formation as a visionary process. The cognitive school strategy formation as a mental process. The learning school : strategy formation as an emergent process. The power school : strategy formation as a process of negotiation. The cultural school : strategy formation as a collective process. The environmental school : strategy formation as a reactive process. The configuration school : strategy formation as a process of transformation. 'Hang on, ladies and gentlemen, you have yet to meet the whole beast'.
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