Services marketing : managing the service value chain / Manfred Bruhn and D...

Livre | Bruhn, Manfred (1949-....). Auteur | 2006

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | 2008 - First European edition