Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis

Livre | Hoyer, Wayne D.. Auteur | 2004 - 3rd ed.

Cycles de vie et générations / Denis Kessler,... et André Masson,..., Eds

Livre | 1985

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Consumer behavior and marketing strategy / J. Paul Peter,... Jerry C. Olson...

Livre | Peter, J. Paul. Auteur | 2010 - 9th edition

Advanced introduction to consumer behavior analysis / Gordon Foxall, ...

Livre | Foxall, Gordon R (1949-....). Auteur | 2017