The experience economy / B. Joseph Pine II, James H. Gilmore

Livre | Pine, B. Joseph (1958-....). Auteur | 2011 - Updated edition

Vendre gagnant gagnant : [une démarche originale pour nouer des relations à...

Livre | Wilson, Larry (1930-2013) - scénariste. Auteur | 2004

Strategies and styles : the role of the centre in managing diversified corp...

Livre | Goold, Michael. Auteur | 1987

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2003 - 3rd edition