The experience economy / B. Joseph Pine II, James H. Gilmore

Livre | Pine, B. Joseph (1958-....). Auteur | 2011 - Updated edition

Strategies and styles : the role of the centre in managing diversified corp...

Livre | Goold, Michael. Auteur | 1987

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2003 - 3rd edition

Strategic customer management : strategizing the sales organization / Nigel...

Livre | Piercy, Nigel F. Auteur | 2009

Description de l'éditeur disponible à l'adresseIntroduction: Is sales the new marketing?. Involvement: putting sales back into strategy. Intelligence: you are what you know. Integration: getting your act together around customer...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2018 - Seventh edition.

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to ...