Alternative marketing approaches for entrepreneurs / Björn Bjerke, ...

Livre | Bjerke, Björn (1941-....). Auteur | 2018

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive ...

All in startup : launching a new idea when everything is on the line / Dian...

Livre | Kander, Diana. Auteur | 2014

"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understandin...

Regards sur l'évolution des pratiques entrepreneuriales / sous la direction...

Livre | 2008

The Oxford handbook of entrepreneurship / edited by Mark Casson, Bernard Ye...

Livre | 2008

The smart entrepreneur : how to build for a successful business / Bart Clar...

Livre | Clarysse, Bart (1969-....). Auteur | 2011

The Smart Entrepreneur teaches you how to avoid typical pitfalls and create a successful business. The book uses a combination of real-life case studies and state-of-the-art academic research from authors with hands-on experience ...

So you want to be an entrepreneur? / Jon Gillespie-Brown

Livre | Gillespie-Brown, Jon. Auteur | 2008