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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall... [et al.]

Livre

Edité par J. Wiley & Sons. Hoboken, N.J. - 2007

Targeting approaches. Online advertising reach and frequency concepts. Winning strategies in online advertising. Display advertising online. The connection of online search and advertising. Online shopping and buying. Advertising personally : email and word of mouth. Futures.

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