La relation client : pour une meilleure performance de l'entreprise / Carol...

Livre | David, Caroline. Auteur | 2001

Customer relationship management : concepts and tools / Francis Buttle

Livre | Buttle, Francis. Auteur | 2004

"The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relati...

Le management de la valeur client : comment optimiser la rentabilité de vos...

Livre | Allard, Christophe. Auteur | 2002

Gestion de la relation client / René Lefébure, Gilles Venturi

Livre | Lefébure, René. Auteur | 2004 - [2e] édition 2005

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

The new relationship marketing : how to build a large, loyal, profitable ne...

Livre | Smith, Mari (1966-....). Auteur | 2011

"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the pop...