Luxe oblige / Vincent Bastien, Jean-Noël Kapferer

Livre | Bastien, Vincent (19..-....). Auteur | 2012 - 2e édition, mise à jour et augmentée

Véritable ouvrage de référence sur la stratégie de luxe, Luxe oblige en rappelle les fondamentaux et définit ce qu'est réellement une politique de luxe. Il clarifie le concept de luxe, le distinguant en particulier de ceux d...

L' enfant et la publicité : les chemins de la séduction / Jean-Noël Kapfere...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 1985

The new strategic brand management : advanced insights and strategic thinki...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 5th ed.

New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

The luxury strategy : break the rules of marketing to build luxury brands /...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 2nd edition

Luxury online : styles, strategies, systems / Uche Okonkwo

Livre | Okonkwo, Uché (19..-....). Auteur | 2010

Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock,...

Livre | 2017

La 4e de couv. indique : "Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers...

Omni-personal luxury : how to transform your luxury business for the digita...

Livre | Schmitt, Rebecca. Auteur | 2022

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one wit...

The luxury empire : accelerations and disruptions / Yves Hanania, Isabelle ...

Livre | Hanania, Yves. Auteur | 2022

The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and dis...