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Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor Schreier, Benjamin Knapp
Livre
Edité par Kogan Page - 2019
Introduction : why it is vital to explore disruptive branding. Convergence and divergence : what change means for brands. What makes you tick : define what drives your organization. Strategy made visible : bring your idea alive through design. Help your people to help you : engage your employees. A promise delivered shape the brand experience. Prove it to succeed : develop on-brand products and services. Building customer loyalty : disrupt through great service. Your idea made physical : create branded environments. First impressions : launch your disruptive brand. Measure, improve, repeat : measure brand performance. Constant reinvention : stay ahead in times of change.
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