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Management of strategy : concepts and cases / Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

Livre

Hitt, Michael A.

Edité par Thomson/South-Western. Australia - 2007

Guides students through the strategic management process using a model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage

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