0 avis
Transforming organizations : narrative and story-based approaches / Editeurs scientifiques : Jacques Chlopczyk, Christine Erlach
Livre
Edité par Springer - 2019
La 4ème de couv. indique : "Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories."
Autres documents dans la collection «Management for professionals (Print)»
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
