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Public relations cases : international perspectives / edited by Danny Moss and Melanie Powell with Barbara DeSanto
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Edité par Routledge. New York, NY - 2010 - 2nd ed.
Introduction. Take a look at my giraffe : promoting Chester zoo. Jane's ride across America. Kerala : God's own country : from backwaters to one of the ten paradises on earth. LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones. Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign. Taking the time to listen, learn & act : an example of complex international dialogue. Setting up an effective press office for a professional body. Managing the evolution of an agency to meet the needs of a digital media environment. John Smith's 'the people's race'. Remembering the few. When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication. Coca-cola beverages Hrvatska : public relations model of a socially responsible company. The Bolton brand : place branding as an alternative approach to local authority corporate identity. Chimney pots campaign.
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