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Generation Z marketing and management in tourism and hospitality : the futu...

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The impact of digitalization on current marketing strategies / edited by Lu...

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Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...

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Livre | Middleton, Victor T. C.. Auteur | 2001 - 3rd ed.

Le marketing touristique / Robert Lanquar, Robert Hollier

Livre | Lanquar, Robert. Auteur | 2002 - 7e édition